De Sprong vzw is a social-innovative organization dedicated to health, movement and connection in neighborhoods and vulnerable communities. With their Fitmakers program, they guide people towards a more active and healthier lifestyle.
The challenge was clear: how do you ensure that motivation does not stop after a workshop or group moment?
De Sprong works in a strongly community-driven way. But that's where the paradox lies:
Good intentions are there, the energy is there, only behavioral change often remains fragile.
The question to Move To Happiness was not "can you deliver an app?"
The question was: how do we support our participants even between moments? How do we keep engagement alive without additional pressure on facilitators?
Together with De Sprong, a two-layer approach was chosen:
The platform was deployed to:
What stood out: Digital support did not replace physical coaching.
It extended them.
The community remained the heart.
The platform became the rhythm between meetings.
This provided:
And perhaps more importantly, participants felt not "controlled," but supported.
In addition to community, individual support was also activated.
Not as a mandatory track.
But as voluntary additional support.
Practical examples:
Wellness Wally
Used as a first point of contact for reflection and motivation.
For participants who doubted or struggled to persevere, Wally offered approachable conversations and small, achievable steps.
Bite Buddy
Was used with participants who wanted to work around nutrition, without falling into dietary thinking.
Focus was on simple behavior modifications within their own context.
Snoozzz
For participants with irregular lifestyles or limited energy, sleep and recovery were made negotiable.
What De Sprong especially appreciated: the AI buddies function as an extension of counseling, not a replacement.
They lower the threshold to ask for help. Without a waiting list. Without stigma.
What is visible today:
What is not claimed:
That would not fit their context.
What does show up is something else: behavior change gets a system.
The Leap today looks at how organizational-level data and insights can help:
This is where human performance comes in, not as KPI language, but as:structural strengthening of energy, engagement and resilience in communities.