SME Playbook: Data

How do you measure the ROI of your social initiatives? How do you know if these initiatives are actually successful and support your social score within ESG? 

Today most organizations struggle with measuring results and ROI. This has also been the biggest hurdle to take and which makes organizations hesitant to invest in Social Initiatives. With this playbook you'll get all the tools and insights to utilize this opportunity. 

In this playbook we give you guidelines and tooling in how to measure the impact of your social initiatives, the following subjects are discussed: 

• What KPI's do you need to measure;
• How do you measure those KPI's;
• Examples of reporting of those KPI's.