--- title: Expert AI Coach Platform - Scale Your Expertise - Move To Happiness description: Turn your expertise into an AI Coach under your brand. No-code. Go-to-market in 4 weeks. 75-78% margin. No marketing budget needed. image: https://movetohappiness.com/hubfs/Fotos%20website%202-1.jpg --- - [About us](https://movetohappiness.com/en/about-us?hsLang=en) - [Contact](https://movetohappiness.com/en/contact?hsLang=en) - [**Login**](https://app.movetohappiness.com/) [![37720\_move-to-happiness (1)-2](https://movetohappiness.com/hs-fs/hubfs/37720_move-to-happiness%20(1)-2.png?width=169&height=80&name=37720_move-to-happiness%20(1)-2.png "37720_move-to-happiness (1)-2")](https://movetohappiness.com/?hsLang=en) [![37720\_move-to-happiness (1)-2](https://movetohappiness.com/hs-fs/hubfs/37720_move-to-happiness%20(1)-2.png?width=169&height=80&name=37720_move-to-happiness%20(1)-2.png "37720_move-to-happiness (1)-2")](https://movetohappiness.com/?hsLang=en) - [Companies](https://movetohappiness.com/en/enterprise) - [Technology](https://movetohappiness.com/en/technology-partners) - [Scale Expertise](https://movetohappiness.com/en/move-to-happiness-ai-coach) - [Personal](https://movetohappiness.com/en/persoonlijk) - Resources - [Blogs & Podcasts](https://movetohappiness.com/en/blogs-podcasts) - [Cases](https://movetohappiness.com/en/case-studies) - [E-books](https://movetohappiness.com/e-books) En - English - [Nederlands](https://movetohappiness.com/move-to-happiness-ai-coach) [Plan a meeting](https://movetohappiness.com/meetings/kenneth-van-daele/exploration-meeting-online?hsLang=en) [Plan a meeting](https://movetohappiness.com/meetings/kenneth-van-daele/exploration-meeting-online?hsLang=en) More results - [Companies](https://movetohappiness.com/en/enterprise) - [Technology](https://movetohappiness.com/en/technology-partners) - [Scale Expertise](https://movetohappiness.com/en/move-to-happiness-ai-coach) - [Personal](https://movetohappiness.com/en/persoonlijk) - Resources - [Blogs & Podcasts](https://movetohappiness.com/en/blogs-podcasts) - [Cases](https://movetohappiness.com/en/case-studies) - [E-books](https://movetohappiness.com/e-books) [Plan a meeting](https://movetohappiness.com/meetings/kenneth-van-daele/exploration-meeting-online?hsLang=en) Expert AI coach platform # Your calender is full. coach.Your waitinlist is growing. Your revenue has a ceiling. Turn your expertise into an AI Coach under your brand. Available 24/7 for your clients, while you focus on strategy. [Plan a demo](https://movetohappiness.com/meetings/kenneth-van-daele/get-in-touch-companies-en?hsLang=en) 3 modules ## Start small, grow with it Start with Module 1 and add additional modules later as your customer base grows. Move To Happiness charges a flat fee per user, and anything you charge above that is entirely yours. Module 1 #### Your Expert AI Coach The core product: your method transformed into a personal AI Coach on a white-label platform under your brand. - Your method, tone of voice, and frameworks turned into a personal AI coach under your brand - White-label setup: your logo, colors, and domain. Clients only see your brand - Human Design + DISC + BIG5 assessment - Personal dashboard with real-time insights into progress, engagement and results - Data integrations (wearables, questionnaires, external tools depending on your domain) - Your own content hosting (video, PDFs, protocols) - Stripe integration: you set your own pricing - Basic analytics: active clients, popular content, engagement metrics Module 2 #### Engage & Grow Expand your offering to clients. - Everything from Module 1 - +2 additional AI coaches: choose per coach from the MTH catalog OR build your own custom coach (3 AI coaches total) - MTH catalog options: choose from Snoozzz, Mind Master, Bite Buddy, Run Buddy, Meno Buddy, Wellness Wally, Saving Sam - Custom build option: create extra AI coaches with your own protocols, tone of voice, and specialization - Challenge Engine: individual and team challenges with gamification - Extended content hosting: more storage for video, audio, PDFs and programs - Nudging engine: behavioral nudges based on data and personality profiles - Advanced analytics: diagnostic and predictive data analysis Module 3 #### Scale & Customize Expand your offering to clients. - Everything from Modules 1 and 2 - +3 additional AI coaches: choose per coach from the MTH catalog OR build your own custom coach (6 AI coaches total) - AI Coach Studio: visual builder for coaching flows, assessments and escalation protocols per coach - Smart routing: AI recognizes when a user would be better helped by another coach within your suite - Sub-branding per coach: each AI coach gets its own name, look and personality - AI referral to live sessions: AI detects complex cases and refers users to the expert for a paid session - Per-coach analytics: dashboard for each individual coach with usage, conversion and drop-off insights Earnings model ## You set the price. MTH charges a flat fee per active user per month, regardless of what you charge your customers. Anything you charge above that fee is entirely yours. As your customer base grows, the MTH fee decreases through volume tiers, meaning the more users you serve, the higher your potential margin. #### 💶 75-78% margin At a consumer price of €19.99 per month, you keep about 75–78% of the revenue. MTH charges a fixed fee per active user, so your margins stay clear and scalable as you grow. #### 📈 Volume advantage The more users you have, the lower the MTH amount per user. From starter to enterprise, the platform grows with you. #### 🎛️ You are in control You choose the consumer price. A stress coach in Antwerp can charge €19.99, while an executive coach may charge €39.99. [Plan a demo](https://movetohappiness.com/meetings/kenneth-van-daele/get-in-touch-companies-en?hsLang=en) Onboarding ## From onboarding to go-live in 4 weeks No months-long implementation process. Your AI coach goes live in 4 steps. #### 1. Intake & knowledge We interview you about your method, tone and frameworks. You share documents and protocols. [1. Intake & knowledge](https://movetohappiness.com/persoonlijk?hsLang=en) #### 2. Build AI coach We translate your expertise into a personal AI agent that thinks and advises like you. [2. Build AI coach](https://movetohappiness.com/enterprise?hsLang=en) #### 3. Testing & finetuning You test the coach with real scenarios. We finetune tone, depth and guardrails. [3. Testing & finetuning](https://movetohappiness.com/technology-partners?hsLang=en) #### 4. Launch White-label platform live. Stripe connect active. Your first customers can start. [4. Launch](https://movetohappiness.com/channel-partners?hsLang=en) In practice ## From full agenda to a scalable platform An established nutrition expert counseled dozens of clients each week. Her schedule was full, her waiting list was growing, and her revenue was limited by the number of hours available. With MTH, we translated her complete nutrition methodology into a personal AI Coach on a white-label platform under her own brand. ⏰ **From hourly billing to scaling:** Her ceiling was her schedule. Now her platform grows independently of her time. 🏷️ **Her brand, her customer relationship:** The platform runs entirely under her own name, colors and domain. Customers see only her. **💶** **Recurring revenue with high margins:** Per platform user, she keeps the vast majority. The margin is structurally above 75%. 🔐 **Premium consultations as upsell:** Her AI Coach refers complex cases to her live consultations. New customers, no acquisition cost. #### 💡 Tipping point With enough users, the platform can match her full 1-to-1 revenue, without adding extra hours. And she still keeps her premium consultations alongside it #### 📈 Range From dozens of customers per week to hundreds of users on the platform #### ⏰ Availability From office hours to 24/7 availability #### 💶 Earnings model From hourly billing (limited capacity) to recurring licensing (unlimited scale) #### 📦 Content From repeating the same sessions to recording once and making it available forever [Plan a demo](https://movetohappiness.com/meetings/kenneth-van-daele/get-in-touch-companies-en?hsLang=en) For whom ## Which experts are building on MTH? #### 🥗 Dietitians & Nutrition Your protocols as an AI Coach. From 50 clients per week to 1,000+ users on your platform. #### 🧘 Coaches & Mindset Scale your method. From €150 per hour to €10 per month × 1,000 users. #### 🏋 Personal Trainers Training schedules powered by wearable data. Reach 2,000 runners instead of 30. #### 😴 Sleep experts Sleep protocols as an AI Buddy. Ongoing guidance instead of a one-time consultation. #### 🌸 Hormonal specialists Meno-coaching at scale. Growing segment with few digital offerings. #### 💰 Financial coaches Financial peace of mind as AI Buddy. High taboo means strong openness to digital support. FAQ ## Find all frequently asked questions below Does this replace me as a coach? No. Your AI Coach handles routine questions. This gives you more time for deep coaching, strategic sessions, and high-touch clients. Your revenue grows. Do I need technical knowledge? No. No-code. Upload your content, methods, FAQs. MTH translates to AI coaching flows. You supervise, MTH builds. Will my clients accept an AI coach? Yes. Clients value 24/7 availability. Especially for routine questions. They often don't realize it's AI (unless you tell them). Engagement: 63-94%. Who owns the content? You. You own your AI Coach, your content, your brand. MTH is the delivery engine. You set price, target audience, marketing. Interested? Tell us about your expertise. Together we will explore how to turn it into your own AI Coach. [Get in touch](https://movetohappiness.com/meetings/kenneth-van-daele/get-in-touch-companies-en?hsLang=en) ### Subscribe to our newsletter You may unsubscribe from these communications at any time. For more information, check out our [privacy policy](https://knowledge.movetohappiness.com/nl/privacyverklaring?hsLang=en). ### Download our app [![App Store](https://f.hubspotusercontent20.net/hubfs/273774/act3/images/app-store.svg)](https://apps.apple.com/be/app/move-to-happiness-app/id6742136387) [![Google Play](https://f.hubspotusercontent20.net/hubfs/273774/act3/images/google-play.svg)](https://play.google.com/store/apps/details?id=com.movetohappiness.app) [![37720\_move-to-happiness (1)-2](https://movetohappiness.com/hs-fs/hubfs/37720_move-to-happiness%20(1)-2.png?width=1182&height=559&name=37720_move-to-happiness%20(1)-2.png "37720_move-to-happiness (1)-2")](https://movetohappiness.com?hsLang=en) Solutions - Personal - SME - Enterprise - [Channel partners](https://movetohappiness.com/en/channel-partners?hsLang=en) - Technology partners Resources - [Blogs & Podcasts](https://movetohappiness.com/en/blogs-podcasts?hsLang=en) - [Cases](https://movetohappiness.com/en/case-studies?hsLang=en) - [E-books](https://movetohappiness.com/e-books?hsLang=en) - [Knowledge base](https://knowledge.movetohappiness.com/en?hsLang=en) - [Developer API](https://documentation.movetohappiness.com/api-docs.html) - [Legal documentatie](https://knowledge.movetohappiness.com/en/legal?hsLang=en) Company - [About us](https://movetohappiness.com/en/about-us?hsLang=en) - [Contact](https://movetohappiness.com/en/contact?hsLang=en) Info - Move to Happiness Hub Bv - Statieplein 1.02, 2560 Nijlen - BE 0437.586.004 - +32 3 375 54 77 English - English - [Nederlands](https://movetohappiness.com/move-to-happiness-ai-coach) - [Terms of service](https://knowledge.movetohappiness.com/en/terms-of-service?hsLang=en) - [Privacy](https://knowledge.movetohappiness.com/en/privacy-policy?hsLang=en) - [Cookies](https://movetohappiness.com/en/cookies?hsLang=en) Copyright © 2026 Move To Happiness ![](https://tracker.metricool.com/c3po.jpg?hash=2998663f75638b54aaffac816b60964e/) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "BE" }, "alternateName" : "MTH", "description" : "AI Coaching Platform that scales expertise for organizations, technology partners and professionals. GDPR-native, built in Europe.", "founder" : { "@type" : "Person", "jobTitle" : "Founder & CEO", "name" : "Kenneth Van Daele", "url" : "https://www.linkedin.com/in/kennethvandaele/" }, "foundingDate" : "2020", "knowsAbout" : [ "AI Coaching", "Human Performance", "Expertise Scaling", "Employee Wellbeing", "HR Technology" ], "logo" : "https://movetohappiness.com/hubfs/37720_move-to-happiness%20(1)-2.png", "name" : "Move To Happiness", "sameAs" : [ "https://www.linkedin.com/company/movetohappiness/", "https://www.linkedin.com/in/kennethvandaele/" ], "url" : "https://movetohappiness.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://movetohappiness.com/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://movetohappiness.com/move-to-happiness-ai-coach", "name" : "Expert AI Coach", "position" : 2 } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "No. An Expert AI Coach handles repetitive work: intake questions, basic exercises, daily check-ins. The expert gets time back for complex work." }, "name" : "Does an AI coach replace the human coach?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "No. The platform is no-code. You provide your expertise. Move To Happiness builds your AI Coach in 4 weeks." }, "name" : "Do you need technical skills to build an AI coach?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "The AI Coach runs under your brand, name and style. Clients see you, not the platform." }, "name" : "Will clients accept an AI coach?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "The expert. Your expertise, content and brand remain fully yours. Move To Happiness provides the technology." }, "name" : "Who owns the content in an Expert AI Coach?" } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "HowTo", "description" : "Van aanmelding tot live AI Coach in 4 weken. Geen technische kennis vereist.", "name" : "Hoe bouw je een Expert AI Coach op het Move To Happiness platform", "step" : [ { "@type" : "HowToStep", "name" : "Intake gesprek", "text" : "Bespreek je expertise, doelgroep en gewenste aanpak met het MTH team." }, { "@type" : "HowToStep", "name" : "Content upload", "text" : "Lever je bestaande content, methodieken en FAQ's aan. MTH vertaalt dit naar AI-coachingflows." }, { "@type" : "HowToStep", "name" : "AI training en testing", "text" : "Je AI Coach wordt getraind op jouw expertise. Test en verfijn de antwoorden samen met het team." }, { "@type" : "HowToStep", "name" : "Go live", "text" : "Lanceer je Expert AI Coach onder jouw merk. Klanten krijgen 24/7 toegang tot jouw expertise." } ], "totalTime" : "P28D" } ```