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Your expertise as an AI coach. Your brand. Your revenue.
Turn your methodology, protocols and tone of voice into a personal AI coach that supports your clients 24/7. Delivered through a fully white label platform under your brand. You define the pricing. We provide the technology.
Start small, grow with it
Start with Module 1 and add additional modules later as your customer base grows. Move To Happiness charges a flat fee per user, and anything you charge above that is entirely yours.
Your Expert AI Coach
The core product is your method translated into a personal AI Coach, available 24/7 on a white-label platform fully under your brand.
- Your method, tone and frameworks translated into an AI Coach
- White-label environment with your logo, colors and domain
- Human Design, DISC and BIG5 personality scan
- Personal health dashboard for each client
- Data integrations (Wearables, surveys, external tools, ...)
- Hosting for your own content including videos, PDFs and protocols
- Stripe Connect integration so you can set your own pricing
- Basic analytics to track engagement and usage
Extended Coaching Pack
Broaden the offerings for your customers without creating additional content yourself. Easily add sleep, stress and exercise coaching to your platform.
- All from module 1
- 3–5 additional MTH AI coaches for complementary domains within your offering
- Challenge Engine with gamification features
- Content library: 495 wellbeing content items in NL/EN/FR
- Nudging engine based on biometric data
- Advanced analytics for deeper insights into engagement and wellbeing trends
Expert Marketplace
Earn passively when other experts and companies start using your AI Coach and connect to the wider wellbeing ecosystem.
- All from module 1 & 2
- Publish your AI Coach on the Marketplace
- Access to other AI Agents
- Revenue sharing (70% expert / 30% MTH)
- AI referrals from your coach to your live consultations
- B2B visibility for companies looking for expert support
You set the price.
MTH charges a flat fee per active user per month, regardless of what you charge your customers. Anything you charge above that fee is entirely yours. As your customer base grows, the MTH fee decreases through volume tiers, meaning the more users you serve, the higher your potential margin.
💶 75-78% margin
At a consumer price of €19.99 per month, you keep about 75–78% of the revenue. MTH charges a fixed fee per active user, so your margins stay clear and scalable as you grow.
📈 Volume advantage
The more users you have, the lower the MTH amount per user. From starter to enterprise, the platform grows with you.
🎛️ You are in control
You choose the consumer price. A stress coach in Antwerp can charge €19.99, while an executive coach may charge €39.99.
From onboarding to go-live in 4 weeks
1. Intake & knowledge
We interview you about your method, tone and frameworks. You share documents and protocols.
2. Build AI coach
We translate your expertise into a personal AI agent that thinks and advises like you.
3. Testing & finetuning
You test the coach with real scenarios. We finetune tone, depth and guardrails.
4. Launch
White-label platform live. Stripe connect active. Your first customers can start.
From full agenda to a scalable platform
An established nutrition expert counseled dozens of clients each week. Her schedule was full, her waiting list was growing, and her revenue was limited by the number of hours available. With MTH, we translated her complete nutrition methodology into a personal AI Coach on a white-label platform under her own brand.
⏰ From hourly billing to scaling: Her ceiling was her schedule. Now her platform grows independently of her time.
🏷️ Her brand, her customer relationship: The platform runs entirely under her own name, colors and domain. Customers see only her.
💶 Recurring revenue with high margins: Per platform user, she keeps the vast majority. The margin is structurally above 75%.
🔐 Premium consultations as upsell: Her AI Coach refers complex cases to her live consultations. New customers, no acquisition cost.
💡 Tipping point
With enough users, the platform can match her full 1-to-1 revenue, without adding extra hours. And she still keeps her premium consultations alongside it
📈 Range
From dozens of customers per week to hundreds of users on the platform
⏰ Availability
From office hours to 24/7 availability
💶 Earnings model
From hourly billing (limited capacity) to recurring licensing (unlimited scale)
📦 Content
From repeating the same sessions to recording once and making it available forever
Which experts are building on MTH?
🥗 Dietitians & Nutrition
Your protocols as an AI Coach. From 50 clients per week to 1,000+ users on your platform.
🧘 Coaches & Mindset
Scale your method. From €150 per hour to €10 per month × 1,000 users.
🏋 Personal Trainers
Training schedules powered by wearable data. Reach 2,000 runners instead of 30.
😴 Sleep experts
Sleep protocols as an AI Buddy. Ongoing guidance instead of a one-time consultation.
🌸 Hormonal specialists
Meno-coaching at scale. Growing segment with few digital offerings.
💰 Financial coaches
Financial peace of mind as AI Buddy. High taboo means strong openness to digital support.
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