--- title: AI Coaching Platform as a Service - White-Label & API - Move To Happiness description: Build on AI Coaching in weeks, not years. White-label, API-first, GDPR-native. Fixed fee per user. Live in 4-8 weeks. image: https://movetohappiness.com/hubfs/fotos%20website-2.png --- - [About us](https://movetohappiness.com/en/about-us?hsLang=en) - [Contact](https://movetohappiness.com/en/contact?hsLang=en) - [**Login**](https://app.movetohappiness.com/) [![37720\_move-to-happiness (1)-2](https://movetohappiness.com/hs-fs/hubfs/37720_move-to-happiness%20(1)-2.png?width=169&height=80&name=37720_move-to-happiness%20(1)-2.png "37720_move-to-happiness (1)-2")](https://movetohappiness.com/?hsLang=en) [![37720\_move-to-happiness (1)-2](https://movetohappiness.com/hs-fs/hubfs/37720_move-to-happiness%20(1)-2.png?width=169&height=80&name=37720_move-to-happiness%20(1)-2.png "37720_move-to-happiness (1)-2")](https://movetohappiness.com/?hsLang=en) - [Companies](https://movetohappiness.com/en/enterprise) - [Technology](https://movetohappiness.com/en/technology-partners) - [Scale Expertise](https://movetohappiness.com/en/move-to-happiness-ai-coach) - [Personal](https://movetohappiness.com/en/persoonlijk) - Resources - [Blogs & Podcasts](https://movetohappiness.com/en/blogs-podcasts) - [Cases](https://movetohappiness.com/en/case-studies) - [E-books](https://movetohappiness.com/e-books) En - English - [Nederlands](https://movetohappiness.com/technology-partners) [Plan a meeting](https://movetohappiness.com/meetings/kenneth-van-daele/exploration-meeting-online?hsLang=en) [Plan a meeting](https://movetohappiness.com/meetings/kenneth-van-daele/exploration-meeting-online?hsLang=en) More results - [Companies](https://movetohappiness.com/en/enterprise) - [Technology](https://movetohappiness.com/en/technology-partners) - [Scale Expertise](https://movetohappiness.com/en/move-to-happiness-ai-coach) - [Personal](https://movetohappiness.com/en/persoonlijk) - Resources - [Blogs & Podcasts](https://movetohappiness.com/en/blogs-podcasts) - [Cases](https://movetohappiness.com/en/case-studies) - [E-books](https://movetohappiness.com/e-books) [Plan a meeting](https://movetohappiness.com/meetings/kenneth-van-daele/exploration-meeting-online?hsLang=en) COACHING PaaS: 5 modules # AI Coaching infrastructure.Β Modular. White-label. From data integration and AI agents to wearables and content. Five modules you deploy separately or together. Your brand, your clients, our engine. GDPR-native, EU-hosted, API-first. [Book a demo](https://movetohappiness.com/meetings/kenneth-van-daele/get-in-touch-companies-en?hsLang=en) #### 5 modules #### 20+ health platforms #### REST API-first #### EU Azure EEA ## Technical architecture πŸ“Š Data Intelligence Hub πŸ€– AI-Agents Hub πŸͺ Health Hub 🎬 Content Hub πŸ“š Content Licences UNIVERSAL USER CONTEXT ENGINE FOR AI AGENTS UNIFIED PROFILING HR Β· CRM Β· LMS Β· ERP WELLBEING DATA PREDICTIVE ANALYTICS ## πŸ“Š Data Intelligence Hub The data backbone beneath all AI agents. One enriched profile per employee, fed from every relevant data source: HR systems, CRM, LMS, performance management, wearables, surveys and personality tests. 360Β° PROFILE Per user ∞ DATA SOURCES Any system connectable πŸ‘€ #### Unified User Profile CORE One profile per employee combining HR data, CRM activity, LMS progress, wearable data and personality tests. πŸ”— #### Universal Integrations CONNECT HubSpot, Personio, SAP SuccessFactors, Workday, Microsoft 365, SD Worx, Acerta. Standard, complex or custom. πŸ“ˆ #### Predictive Analytics PREDICTIVE Churn risk, performance gaps, skills shortages, burnout signals. Early warning on combined data. 🎯 #### Skills & Competency Mapping SKILLS Skill matrix per employee, gaps versus role requirements, training history. Feeds the L&D agent and Career Coach. πŸ“Š #### Adoption & ROI Dashboards ROI Engagement per agent, frequently asked questions, usage frequency, impact per team. Configurable per client. πŸ›‘οΈ #### Privacy Governance GDPR Anonymised group reports, DPO reporting, consent management. No individual data shared with employers. WHAT DATA FEEDS THE PROFILE? HR / HRM Role, department, start date, leave history Onboarding, HR Assistant CRM Pipeline, win/loss ratio, contact history Sales Coach LMS / Training Courses, certifications, skill gaps Career Coach, Compliance Performance KPIs, objectives, 360Β° feedback Leadership Coach Wearables Sleep, stress, movement, heart rate Wellbeing Coaches Surveys eNPS, BIG5, DISC, team dynamics All agents πŸ’‘ FREQUENTLY ASKED QUESTION What makes Data Intelligence Hub different from Segment or Qualtrics? Generic CDPs understand clicks and conversions. We understand people. The profile combines HR context, skills, performance and optionally health data into one whole that makes AI agents truly intelligent. SECURE AI ENVIRONMENT WITH CONFIGURABLE AGENTS KNOWLEDGE BASE INSTRUCTION SET SKILLS & TOOLSET PERSONALITY ENGINE WHITE-LABEL ## πŸ€– AI-Agents Hub A secure, company-owned AI environment. Employees work with AI agents that don't just chat but also execute tasks. Based on your knowledge base, your instruction set, your tools. No limit on the number of agents. You define the expertise. 4 ARCHITECTURE Building blocks per agent 3 PERSONALITY HD / DISC / BIG5 πŸ“š #### Knowledge Base KNOWLEDGE Upload documents, protocols, FAQs and expert knowledge. The AI agent consults this knowledge base in every conversation. Always up to date, always consistent. πŸ“‹ #### Instruction Set BEHAVIOUR Define communication style, boundaries, referral rules and escalation protocols. Fully configurable per agent. πŸ› οΈ #### Skills & Toolset TOOLS Connect tools to agents: reading data, filling in forms, conducting assessments, generating reports. Each agent gets the tools it needs. 🧬 #### Personality Engine PERSONALISATION Each agent adapts tone based on the user's Human Design, DISC and BIG5 profile. πŸ–₯️ #### White-Label Deployment WHITE-LABEL Each agent runs under your client's brand. Their own name, tone of voice, domain. πŸ”’ #### Guardrails & Compliance SAFETY Configurable safety rules per agent. Automatic referral when risk is detected. EU AI Act Art. 50(1). HOW IS IT USED? πŸ‘₯ HR Business Partner The HR BP configures an HR assistant with the full HR policy as knowledge base. Employees ask questions about leave, contracts, remote work. The agent responds based on your specific collective agreement and policy. πŸ’Ό Sales Manager The sales manager clones their deal knowledge into a Sales Coach. Objection handling, pricing strategies, client-specific do's and don'ts. New hires become productive weeks faster. πŸŽ“ Employee The employee asks questions to any available agent: 'How does our CRM work?', 'What is the policy on overtime?', 'How do I fix issue X?' Answers based on company knowledge, not the internet. 🌿 Wellbeing Coaching 7 proven AI coaches for sleep, stress, nutrition, movement, menopause, finances and personal growth. Personality-based on HD/DISC/BIG5. 65-94% engagement, proven on the hardest coaching domain: behaviour change. πŸ’‘ FREQUENTLY ASKED QUESTION How does AI-Agents Hub differ from ChatGPT or Claude.ai? ChatGPT is a generic chatbot. AI-Agents Hub is a secure business environment where agents run on your knowledge base, your instruction set and your tools. Every agent knows the policies, procedures and context of your organisation. WEARABLE & HEALTH DATA INTEGRATION PLATFORM 20+ PROVIDERS MULTI-TENANT HEADLESS API AI NUTRITION GDPR-NATIVE ## πŸͺ Health Hub Connect your platform to 20+ wearable providers: Fitbit, Garmin, WHOOP, Apple Health, Withings, Polar, Strava and Freestyle Libre. MTH handles OAuth management, data normalisation and multi-tenant isolation. 20+ PROVIDERS Wearables & devices Unified DATA TYPE Canonical model πŸ–₯️ #### Multi-Tenant Admin Portal CORE Each client manages their own apps, API keys and users. Fully isolated per organisation. ⚑ #### Device Connector Hub 20+ PLATFORMS OAuth per provider, automatic token refresh, webhooks + polling. One integration, your brand. πŸ“Š #### Unified Data Model CANONICAL Raw sensor data converted into one standardised format. Cross-device comparable. πŸ’» #### REST API + Webhooks HEADLESS Headless architecture. Sandbox, documentation, realtime events. Your backend, your UX. 🍎 #### AI Nutrition Scanner UNIQUE IP Photo of a meal. AI estimates calories, protein, carbohydrates and fats. Unique IP. πŸ”’ #### GDPR + Azure EU-Hosting GDPR-FIRST Encrypted token storage, consent management, audit trail. Privacy by Design. WHOOPWithingsPolar StravaApple HealthGoogle Fit FitbitGarminFreestyle Libre πŸ’‘ FREQUENTLY ASKED QUESTION Why Health Hub instead of Spike, Terra or Vital? Health Hub is not a pure data API. It is a complete platform with multi-tenant admin, AI nutrition scanner, EU hosting and GDPR-native architecture. API-only competitors deliver data. We deliver infrastructure. WHITE-LABEL PORTAL WITH CMS, SURVEYS & CAMPAIGN ENGINE HEADLESS CMS BREVO CAMPAIGN ENGINE SURVEYS WHITE-LABEL CHALLENGE ENGINE ## 🎬 Content Hub The technical infrastructure to build and manage a branded portal. Including CMS (video, audio, PDF), campaign engine via Brevo (email, WhatsApp, push), surveys, challenges and white-label deployment. 4+ CHANNELS Email / WA / Push / Portal ∞ SURVEYS Pulse + custom πŸ“„ #### Content Management CMS Host and manage video, audio, PDF and quizzes. Upload your own content or use the MTH library. ✨ #### Campaign Engine (Brevo) ACTIVATION Omnichannel activation via email, WhatsApp and push. Automate campaigns. πŸ“‹ #### Surveys & Pulse Checks SURVEYS Engagement, eNPS, custom questionnaires. Data flows back to the profile in the Data Intelligence Hub. πŸ–₯️ #### White-Label Portal BRANDING Drag-and-drop portal structure. Your own logo, colours and domain. NL/EN/FR. ⚑ #### Challenge Engine GAMIFICATION Gamified team challenges & leaderboards. Connected to wearable data via Health Hub. πŸ“Š #### Content Analytics ANALYTICS Who views what, engagement per item, drop-off rates. Data-driven optimisation. πŸ’‘ FREQUENTLY ASKED QUESTION Why Content Hub instead of Contentful or SharePoint? Contentful is an empty CMS. SharePoint is a generic intranet. Content Hub is built for wellbeing and activation: with campaign engine, surveys, challenges and wearable integration included. 495 WELLBEING VIDEOS & AUDIOS IN NL, EN AND FR 495 ASSETS 3 LANGUAGES 5 CATEGORIES RIGHTS MATRIX ## πŸ“š Wellbeing Content Licences 495 produced videos, audios and programmes across five thematic categories, available in Dutch, English and French. Content licensed separately from the platform. 495 ASSETS Produced items 3 LANGUAGES NL / EN / FR 🧠 Mental Awareness 97 ITEMS Stress, sleep, burnout, brain recovery. πŸ’ͺ Physical Health 179 ITEMS Workouts, back care, HIIT, cardio. 🌱 Personal Growth 61 ITEMS Leadership, habits, mindset. πŸ₯— Food & Nutrition 62 ITEMS Healthy eating patterns, emotional eating. πŸ‘¨β€πŸ‘©β€πŸ‘§ Family & Kids 96 ITEMS Pregnancy, children, work-family balance. ### How does the licence price work? STEP 1 Choose category Γ— STEP 2 Rights package Γ— STEP 3 Territory Γ— STEP 4 Exclusivity Γ— STEP 5 Duration \= RESULT Licence price/yr πŸ’‘ FREQUENTLY ASKED QUESTION Why licence content instead of producing it yourself? Custom production costs €200-400 per video with months of lead time. MTH delivers 495 ready-to-use items in 3 languages. Start with just one category. [Book a demo](https://movetohappiness.com/meetings/kenneth-van-daele/get-in-touch-companies-en?hsLang=en) For whom ## For whom is this platform? Your brand, your client relationships, our AI Coaching engine underneath. #### πŸ“ƒ Health Insurers Embed a white-label AI coaching platform in your prevention offering. PMPM pricing, one integration, your brand visible to your members. Deploy specialised AI coaches across every health domain. Every coaching conversation reduces downstream claim costs and increases member satisfaction. #### πŸ’Ό HR Platforms & Payroll Add a proven white-label AI coaching module to your HR platform or payroll solution. API-first, plugs directly into your marketplace. Give your clients the wellbeing functionality they ask for, without building it yourself. New recurring revenue per user. #### πŸ›‘οΈ Prevention Services & Consultancy How do you scale a coaching offering without doubling your team? By cloning your expertise into an AI coach that works 24/7 under your brand. From one-off workshops to a permanent AI coaching platform for your clients. #### 🏒 Professional Services Your people's expertise leaves the building every evening. An AI coach for knowledge-intensive organisations keeps that knowledge available: 24/7, scalable across your entire client base, under your name. Why MTH ## Building yourself vs build on MTH | | Build it yourself | Build on MTH | | --- | --- | --- | | Time-to-market | 12-18 months | 4-8 weeks | | Investment | €500K - 2M (team, data, ...) | Fixed amount per user, scalable | | GDPR compliance | Handle it yourself | GDPR-native | | EU AI Act | Implement it yourself | Compliant | | Maintenance | Handle it yourself | Updates included | | ML model training | Own labeling + training | MTH backbone + your fine-tuning | FAQ ## Find all frequently asked questions below How much dev capacity for integration? REST API. 2-4 weeksΒ (no ML expertise needed). White-label: 4-8 weeks. Docs + sandbox available. What about GDPR and EU AI Act? GDPR-native, EU AI Act compliant (audit available). We handle DPAs, privacy impact assessments. Your legal team can review. How fast can white-label go live? 4-8 weeks. Intake β†’ design β†’ training β†’ QA β†’ go-live. Faster for simple use cases. Multi-tenant white-label infrastructure that scales from 100 to 10,000,000 users. Get in touch and discover which modules fit your needs. [Get in touch](https://movetohappiness.com/meetings/kenneth-van-daele/get-in-touch-companies-en?hsLang=en) ### Subscribe to our newsletter You may unsubscribe from these communications at any time. For more information, check out our [privacy policy](https://knowledge.movetohappiness.com/nl/privacyverklaring?hsLang=en). ### Download our app [![App Store](https://f.hubspotusercontent20.net/hubfs/273774/act3/images/app-store.svg)](https://apps.apple.com/be/app/move-to-happiness-app/id6742136387) [![Google Play](https://f.hubspotusercontent20.net/hubfs/273774/act3/images/google-play.svg)](https://play.google.com/store/apps/details?id=com.movetohappiness.app) [![37720\_move-to-happiness (1)-2](https://movetohappiness.com/hs-fs/hubfs/37720_move-to-happiness%20(1)-2.png?width=1182&height=559&name=37720_move-to-happiness%20(1)-2.png "37720_move-to-happiness (1)-2")](https://movetohappiness.com?hsLang=en) Solutions - Personal - SME - Enterprise - [Channel partners](https://movetohappiness.com/en/channel-partners?hsLang=en) - Technology partners Resources - [Blogs & Podcasts](https://movetohappiness.com/en/blogs-podcasts?hsLang=en) - [Cases](https://movetohappiness.com/en/case-studies?hsLang=en) - [E-books](https://movetohappiness.com/e-books?hsLang=en) - [Knowledge base](https://knowledge.movetohappiness.com/en?hsLang=en) - [Developer API](https://documentation.movetohappiness.com/api-docs.html) - [Legal documentatie](https://knowledge.movetohappiness.com/en/legal?hsLang=en) Company - [About us](https://movetohappiness.com/en/about-us?hsLang=en) - [Contact](https://movetohappiness.com/en/contact?hsLang=en) Info - Move to Happiness Hub Bv - Statieplein 1.02, 2560 Nijlen - BE 0437.586.004 - +32 3 375 54 77 English - English - [Nederlands](https://movetohappiness.com/technology-partners) - [Terms of service](https://knowledge.movetohappiness.com/en/terms-of-service?hsLang=en) - [Privacy](https://knowledge.movetohappiness.com/en/privacy-policy?hsLang=en) - [Cookies](https://movetohappiness.com/en/cookies?hsLang=en) Copyright Β© 2026 Move To Happiness ![](https://tracker.metricool.com/c3po.jpg?hash=2998663f75638b54aaffac816b60964e/) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "BE" }, "alternateName" : "MTH", "description" : "AI Coaching Platform that scales expertise for organizations, technology partners and professionals. GDPR-native, built in Europe.", "founder" : { "@type" : "Person", "jobTitle" : "Founder & CEO", "name" : "Kenneth Van Daele", "url" : "https://www.linkedin.com/in/kennethvandaele/" }, "foundingDate" : "2020", "knowsAbout" : [ "AI Coaching", "Human Performance", "Expertise Scaling", "Employee Wellbeing", "HR Technology" ], "logo" : "https://movetohappiness.com/hubfs/37720_move-to-happiness%20(1)-2.png", "name" : "Move To Happiness", "sameAs" : [ "https://www.linkedin.com/company/movetohappiness/", "https://www.linkedin.com/in/kennethvandaele/" ], "url" : "https://movetohappiness.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://movetohappiness.com/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://movetohappiness.com/technology-partners", "name" : "Technology Partners", "position" : 2 } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "A standard API integration requires 2-4 weeks development. Move To Happiness provides documentation, sandbox environment and technical support." }, "name" : "How much does it cost to integrate AI coaching via API?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. GDPR-native architecture, Azure EEA-hosted, EU AI Act ready per Article 50(1). DPA and compliance package provided." }, "name" : "Is the AI coaching platform GDPR and EU AI Act compliant for partners?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Standard white-label in 4 weeks including branding. For custom connections 6-8 weeks. Runs entirely under the partner brand." }, "name" : "How fast can a white-label AI coaching implementation go live?" } ] } ```