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AI Coaching infrastructure. Modular. White-label.
From data integration and AI agents to wearables and content. Five modules you deploy separately or together. Your brand, your clients, our engine. GDPR-native, EU-hosted, API-first.
5
modules
20+
health platforms
REST
API-first
EU
Azure EEA
Technical architecture
📊 Data Intelligence Hub
The data backbone beneath all AI agents. One enriched profile per employee, fed from every relevant data source: HR systems, CRM, LMS, performance management, wearables, surveys and personality tests.
Unified User Profile
COREOne profile per employee combining HR data, CRM activity, LMS progress, wearable data and personality tests.
Universal Integrations
CONNECTHubSpot, Personio, SAP SuccessFactors, Workday, Microsoft 365, SD Worx, Acerta. Standard, complex or custom.
Predictive Analytics
PREDICTIVEChurn risk, performance gaps, skills shortages, burnout signals. Early warning on combined data.
Skills & Competency Mapping
SKILLSSkill matrix per employee, gaps versus role requirements, training history. Feeds the L&D agent and Career Coach.
Adoption & ROI Dashboards
ROIEngagement per agent, frequently asked questions, usage frequency, impact per team. Configurable per client.
Privacy Governance
GDPRAnonymised group reports, DPO reporting, consent management. No individual data shared with employers.
What makes Data Intelligence Hub different from Segment or Qualtrics? Generic CDPs understand clicks and conversions. We understand people. The profile combines HR context, skills, performance and optionally health data into one whole that makes AI agents truly intelligent.
🤖 AI-Agents Hub
A secure, company-owned AI environment. Employees work with AI agents that don't just chat but also execute tasks. Based on your knowledge base, your instruction set, your tools. No limit on the number of agents. You define the expertise.
Knowledge Base
KNOWLEDGEUpload documents, protocols, FAQs and expert knowledge. The AI agent consults this knowledge base in every conversation. Always up to date, always consistent.
Instruction Set
BEHAVIOURDefine communication style, boundaries, referral rules and escalation protocols. Fully configurable per agent.
Skills & Toolset
TOOLSConnect tools to agents: reading data, filling in forms, conducting assessments, generating reports. Each agent gets the tools it needs.
Personality Engine
PERSONALISATIONEach agent adapts tone based on the user's Human Design, DISC and BIG5 profile.
White-Label Deployment
WHITE-LABELEach agent runs under your client's brand. Their own name, tone of voice, domain.
Guardrails & Compliance
SAFETYConfigurable safety rules per agent. Automatic referral when risk is detected. EU AI Act Art. 50(1).
The HR BP configures an HR assistant with the full HR policy as knowledge base. Employees ask questions about leave, contracts, remote work. The agent responds based on your specific collective agreement and policy.
The sales manager clones their deal knowledge into a Sales Coach. Objection handling, pricing strategies, client-specific do's and don'ts. New hires become productive weeks faster.
The employee asks questions to any available agent: 'How does our CRM work?', 'What is the policy on overtime?', 'How do I fix issue X?' Answers based on company knowledge, not the internet.
7 proven AI coaches for sleep, stress, nutrition, movement, menopause, finances and personal growth. Personality-based on HD/DISC/BIG5. 65-94% engagement, proven on the hardest coaching domain: behaviour change.
How does AI-Agents Hub differ from ChatGPT or Claude.ai? ChatGPT is a generic chatbot. AI-Agents Hub is a secure business environment where agents run on your knowledge base, your instruction set and your tools. Every agent knows the policies, procedures and context of your organisation.
🪝 Health Hub
Connect your platform to 20+ wearable providers: Fitbit, Garmin, WHOOP, Apple Health, Withings, Polar, Strava and Freestyle Libre. MTH handles OAuth management, data normalisation and multi-tenant isolation.
Multi-Tenant Admin Portal
COREEach client manages their own apps, API keys and users. Fully isolated per organisation.
Device Connector Hub
20+ PLATFORMSOAuth per provider, automatic token refresh, webhooks + polling. One integration, your brand.
Unified Data Model
CANONICALRaw sensor data converted into one standardised format. Cross-device comparable.
REST API + Webhooks
HEADLESSHeadless architecture. Sandbox, documentation, realtime events. Your backend, your UX.
AI Nutrition Scanner
UNIQUE IPPhoto of a meal. AI estimates calories, protein, carbohydrates and fats. Unique IP.
GDPR + Azure EU-Hosting
GDPR-FIRSTEncrypted token storage, consent management, audit trail. Privacy by Design.
Why Health Hub instead of Spike, Terra or Vital? Health Hub is not a pure data API. It is a complete platform with multi-tenant admin, AI nutrition scanner, EU hosting and GDPR-native architecture. API-only competitors deliver data. We deliver infrastructure.
🎬 Content Hub
The technical infrastructure to build and manage a branded portal. Including CMS (video, audio, PDF), campaign engine via Brevo (email, WhatsApp, push), surveys, challenges and white-label deployment.
Content Management
CMSHost and manage video, audio, PDF and quizzes. Upload your own content or use the MTH library.
Campaign Engine (Brevo)
ACTIVATIONOmnichannel activation via email, WhatsApp and push. Automate campaigns.
Surveys & Pulse Checks
SURVEYSEngagement, eNPS, custom questionnaires. Data flows back to the profile in the Data Intelligence Hub.
White-Label Portal
BRANDINGDrag-and-drop portal structure. Your own logo, colours and domain. NL/EN/FR.
Challenge Engine
GAMIFICATIONGamified team challenges & leaderboards. Connected to wearable data via Health Hub.
Content Analytics
ANALYTICSWho views what, engagement per item, drop-off rates. Data-driven optimisation.
Why Content Hub instead of Contentful or SharePoint? Contentful is an empty CMS. SharePoint is a generic intranet. Content Hub is built for wellbeing and activation: with campaign engine, surveys, challenges and wearable integration included.
📚 Wellbeing Content Licences
495 produced videos, audios and programmes across five thematic categories, available in Dutch, English and French. Content licensed separately from the platform.
Stress, sleep, burnout, brain recovery.
Workouts, back care, HIIT, cardio.
Leadership, habits, mindset.
Healthy eating patterns, emotional eating.
Pregnancy, children, work-family balance.
How does the licence price work?
Why licence content instead of producing it yourself? Custom production costs €200-400 per video with months of lead time. MTH delivers 495 ready-to-use items in 3 languages. Start with just one category.
For whom is this platform?
Your brand, your client relationships, our AI Coaching engine underneath.
📃 Health Insurers
Embed a white-label AI coaching platform in your prevention offering. PMPM pricing, one integration, your brand visible to your members. Deploy specialised AI coaches across every health domain. Every coaching conversation reduces downstream claim costs and increases member satisfaction.
💼 HR Platforms & Payroll
Add a proven white-label AI coaching module to your HR platform or payroll solution. API-first, plugs directly into your marketplace. Give your clients the wellbeing functionality they ask for, without building it yourself. New recurring revenue per user.
🛡️ Prevention Services & Consultancy
How do you scale a coaching offering without doubling your team? By cloning your expertise into an AI coach that works 24/7 under your brand. From one-off workshops to a permanent AI coaching platform for your clients.
🏢 Professional Services
Your people's expertise leaves the building every evening. An AI coach for knowledge-intensive organisations keeps that knowledge available: 24/7, scalable across your entire client base, under your name.
Building yourself vs build on MTH
| Build it yourself | Build on MTH | |
| Time-to-market | 12-18 months | 4-8 weeks |
| Investment | €500K - 2M (team, data, ...) | Fixed amount per user, scalable |
| GDPR compliance | Handle it yourself | GDPR-native |
| EU AI Act | Implement it yourself | Compliant |
| Maintenance | Handle it yourself | Updates included |
| ML model training | Own labeling + training | MTH backbone + your fine-tuning |
Find all frequently asked questions below
REST API. 2-4 weeks (no ML expertise needed). White-label: 4-8 weeks. Docs + sandbox available.
GDPR-native, EU AI Act compliant (audit available). We handle DPAs, privacy impact assessments. Your legal team can review.
4-8 weeks. Intake → design → training → QA → go-live. Faster for simple use cases.
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