Does an AI coach replace the human coach?

No. An Expert AI Coach handles repetitive work: intake questions, basic exercises, daily check-ins. The expert gets time back for complex work.

Do you need technical skills to build an AI coach?

No. The platform is no-code. You provide your expertise. Move To Happiness builds your AI Coach in 4 weeks.

Will clients accept an AI coach?

The AI Coach runs under your brand, name and style. Clients see you, not the platform.

Who owns the content in an Expert AI Coach?

The expert. Your expertise, content and brand remain fully yours. Move To Happiness provides the technology.

Expert AI Coach Platform - Scale Your Expertise

Module 1

Your Expert AI Coach

The core product: your method transformed into a personal AI Coach on a white-label platform under your brand.

Your method, tone of voice, and frameworks turned into a personal AI coach under your brand
White-label setup: your logo, colors, and domain. Clients only see your brand
Human Design + DISC + BIG5 assessment
Personal dashboard with real-time insights into progress, engagement and results
Data integrations (wearables, questionnaires, external tools depending on your domain)
Your own content hosting (video, PDFs, protocols)
Stripe integration: you set your own pricing
Basic analytics: active clients, popular content, engagement metrics

Module 2

Engage & Grow

Expand your offering to clients.

Everything from Module 1
+2 additional AI coaches: choose per coach from the MTH catalog OR build your own custom coach (3 AI coaches total)
MTH catalog options: choose from Snoozzz, Mind Master, Bite Buddy, Run Buddy, Meno Buddy, Wellness Wally, Saving Sam
Custom build option: create extra AI coaches with your own protocols, tone of voice, and specialization
Challenge Engine: individual and team challenges with gamification
Extended content hosting: more storage for video, audio, PDFs and programs
Nudging engine: behavioral nudges based on data and personality profiles
Advanced analytics: diagnostic and predictive data analysis

Module 3

Scale & Customize

Expand your offering to clients.

Everything from Modules 1 and 2
+3 additional AI coaches: choose per coach from the MTH catalog OR build your own custom coach (6 AI coaches total)
AI Coach Studio: visual builder for coaching flows, assessments and escalation protocols per coach
Smart routing: AI recognizes when a user would be better helped by another coach within your suite
Sub-branding per coach: each AI coach gets its own name, look and personality
AI referral to live sessions: AI detects complex cases and refers users to the expert for a paid session
Per-coach analytics: dashboard for each individual coach with usage, conversion and drop-off insights

💶 75-78% margin

At a consumer price of €19.99 per month, you keep about 75–78% of the revenue. MTH charges a fixed fee per active user, so your margins stay clear and scalable as you grow.

📈 Volume advantage

The more users you have, the lower the MTH amount per user. From starter to enterprise, the platform grows with you.

🎛️ You are in control

You choose the consumer price. A stress coach in Antwerp can charge €19.99, while an executive coach may charge €39.99.

1. Intake & knowledge

We interview you about your method, tone and frameworks. You share documents and protocols.

2. Build AI coach

We translate your expertise into a personal AI agent that thinks and advises like you.

3. Testing & finetuning

You test the coach with real scenarios. We finetune tone, depth and guardrails.

4. Launch

White-label platform live. Stripe connect active. Your first customers can start.

An established nutrition expert counseled dozens of clients each week. Her schedule was full, her waiting list was growing, and her revenue was limited by the number of hours available. With MTH, we translated her complete nutrition methodology into a personal AI Coach on a white-label platform under her own brand.

⏰ From hourly billing to scaling: Her ceiling was her schedule. Now her platform grows independently of her time.

🏷️ Her brand, her customer relationship: The platform runs entirely under her own name, colors and domain. Customers see only her.

💶 Recurring revenue with high margins: Per platform user, she keeps the vast majority. The margin is structurally above 75%.

🔐 Premium consultations as upsell: Her AI Coach refers complex cases to her live consultations. New customers, no acquisition cost.

📈 Range

From dozens of customers per week to hundreds of users on the platform

⏰ Availability

From office hours to 24/7 availability

💶 Earnings model

From hourly billing (limited capacity) to recurring licensing (unlimited scale)

📦 Content

From repeating the same sessions to recording once and making it available forever

🥗 Dietitians & Nutrition

Your protocols as an AI Coach. From 50 clients per week to 1,000+ users on your platform.

🧘 Coaches & Mindset

Scale your method. From €150 per hour to €10 per month × 1,000 users.

🏋 Personal Trainers

Training schedules powered by wearable data. Reach 2,000 runners instead of 30.

😴 Sleep experts

Sleep protocols as an AI Buddy. Ongoing guidance instead of a one-time consultation.

🌸 Hormonal specialists

Meno-coaching at scale. Growing segment with few digital offerings.

💰 Financial coaches

Financial peace of mind as AI Buddy. High taboo means strong openness to digital support.

No. Your AI Coach handles routine questions. This gives you more time for deep coaching, strategic sessions, and high-touch clients. Your revenue grows.

No. No-code. Upload your content, methods, FAQs. MTH translates to AI coaching flows. You supervise, MTH builds.

Yes. Clients value 24/7 availability. Especially for routine questions. They often don't realize it's AI (unless you tell them). Engagement: 63-94%.

You. You own your AI Coach, your content, your brand. MTH is the delivery engine. You set price, target audience, marketing.

Your calender is full. coach.Your waitinlist is growing. Your revenue has a ceiling.

Start small, grow with it