Customizable community platform with personal journeys

4 min read

Jul 28, 2025 10:25:23 AM

Every SME has its own culture, values, and way of working. So why should your wellbeing community be a standard, generic platform? It's time for a community that's as unique as your organization.

The culture challenge for SMEs

As an SME owner, you've spent years building a unique company culture. Maybe you're informal and family-oriented, or perhaps professional and results-driven.

That culture is your strength. It's what sets you apart from competitors and attracts talent to your business. But when you introduce a wellbeing platform, you often get a standard solution that doesn't fit who you are.

Why One-Size-Fits-All platforms fail

Picture this: you run a warm, family-oriented business where colleagues know each other by first name. Then suddenly, a distant, corporate platform appears that doesn't match your atmosphere at all. Or the opposite: you work in a results-driven environment, but the platform is playful and casual, as if it's from another world.

What happens then? Your team feels no connection. The platform doesn't come alive in your organization – it feels like something imposed from above, not something that belongs to them. And without connection... no engagement.

The Power of fully customizable community platforms

Here comes the game-changer: a wellbeing community that fully adapts to your unique culture. Not just in terms of colors and logo, but in communication style, values, language, and approach.

What works? A platform that breathes who you are.

Your branding, your identity: The platform carries your colors, your logo, your style. When team members log in, it doesn't feel like a foreign tool, but like a natural extension of your organization.
Your tone, your communication: Are you informal and warm? Then the platform speaks the same language. Professional and to-the-point? The communication aligns accordingly. Working with multiple languages? That's effortlessly supported too.
Your values, your focus: Choose which topics you want to emphasize. Is sustainability important? You'll see that reflected in the wellbeing community. Is teamwork your core value? Then features strengthen collaboration and connection.

Listen to this podcast to hear how VGD approaches this in partnership with Move To Happiness. (Dutch)

Personal journeys within your culture

Within the platform, each team member follows their own personal wellbeing journey, tailored to who they are and what they need – but always within the context of your organizational culture. This way they grow as individuals while staying connected to the team and your shared values.

Whether someone draws energy from group activities or prefers working individually: the platform provides space for both, without pushing or forcing. Participation feels voluntary, yet attractive.

Wellbeing becomes not a separate program, but a logical part of daily work life. Not an add-on, but something that seamlessly fits who you are as an organization. Authentic, engaged, and naturally integrated.

Benefits for your SME culture

Increased engagement: When a platform feels like 'yours,' engagement rises dramatically. Team members feel ownership and pride instead of obligation.
Strengthened team connection: A shared wellbeing community strengthens bonds between team members. They share not just work, but growth and development too.
Authentic culture reinforcement: Instead of diluting your culture, the platform strengthens your unique identity. Wellbeing becomes part of what makes you special.

Practical customization options

Visual identity: Your logo, colors, fonts, and visual style are integrated into every aspect of the platform. It feels like a natural part of your organization.
Communication style: Formal or informal, direct or diplomatic, Dutch or multilingual - platform communication is fully customizable.
Content focus: Is your focus on stress management, physical health, team building, or personal growth? The platform emphasizes what's important to you.
Feature selection: Not every SME has the same needs. Choose features that fit your culture and goals. No unnecessary functionalities, only what you actually use.

Why this works for SMEs

What makes this platform so powerful for SMEs is how it gets embraced. Team members don't use it because they have to, but because it feels right. It feels familiar, connects with who they are and the culture they work in. That authenticity creates real adoption.

You notice this in engagement too. Because the platform is culturally relevant, it doesn't remain a temporary hype. It becomes part of the daily routine, something people naturally return to. This makes engagement sustainable and genuine.

At the same time, it gives you an important organizational advantage. A unique wellbeing community strengthens your employer branding. In a tight labor market, that's a clear asset: you not only attract talent more easily, you retain it longer too.

At Move To Happiness, we see this daily in practice. Organizations that align their platform visually, content-wise, and communicatively with their own culture achieve participation rates between 65 and 90%. When employees feel the platform is 'theirs,' they naturally participate – and stay active.

The community grows with your team. People get to know each other on a deeper level, support one another, and build together a culture of wellbeing and connection. Not because they have to. But because it works.

The future of culturally-adapted wellbeing

Evolutionary adaptation: As your business grows and evolves, the platform grows with it. New team members, changing values, or expansion into new markets - everything gets seamlessly integrated.
Authentic employer branding: Your wellbeing community becomes part of your employer brand. Potential employees see not just what you do, but how you care for your people.
Competitive advantage: In a tight labor market, authentic care for employees is an important differentiator. A unique wellbeing community shows you truly care about your people.

Curious about what this could mean for your SME? Book a no-obligation introduction meeting.

Schedule a meeting