How AI specialists make expert wellbeing content personal

3 min read

Jul 28, 2025 10:29:21 AM

Can science become personal? At Move To Happiness, we combine the power of scientific expertise with the precision of AI. This way, each team member not only gets access to knowledge from the best in the field, but also guidance that responds to their unique needs, behavior, and rhythm.

Personal, scalable, and proven effective.

The expertise challenge for SMEs

As an SME leader, you want the best for your team. You want to provide them with support around topics like sleep, stress, nutrition, or personal growth. But how do you cover that broad scope of wellbeing without a large team or budget?

Individual sessions with top experts are often unaffordable. Group sessions remain too general. Meanwhile, you see where the needs lie: Sarah from administration struggles with stress and would benefit from targeted guidance. Marcus from sales could take that extra step with a coach by his side.

You recognize the dilemma: you want to help them, but time and budget stand in the way.

Move To Happiness experts

Dr. Inge Declercq, Michaël Sels, Ellen Schouppe, Nathalie Schittekatte, Ann De Bisschop, Jenny van den Brandt, Lore Ceulemans, Anky De Frangh, Charlotte Fornoville

How do AI specialists work?

Behind each AI specialist lies the knowledge of real experts, but the application is completely personal. Snoozzz, for example, works with the scientifically-backed sleep methods of Dr. Inge Declercq. Yet Sarah doesn't get general sleep advice, but guidance that responds to her specific sleep pattern and challenges.

The same applies to Bite Buddy. Michaël Sels' nutritional insights form the foundation, but Marcus gets tips that align with his lifestyle, preferences, and goals. This way, expert knowledge is translated into advice that fits who you are, and what you need.

That expertise is also always available. Team members don't need to make appointments or wait their turn. Their AI specialist is there when they're ready – early morning, between meetings, or late at night.

And just as people evolve, so does the guidance. As needs change, the AI specialist adapts. New challenges, different goals, a different rhythm? The insights grow along. Always relevant, always personal.

Benefits for you as SME owner

Access to top experts: The platform bundles content from 10+ wellbeing experts.
Enhanced with personal advice: Individual sessions with top experts are often unaffordable. Group sessions remain too general. Thanks to AI implementation, you provide guidance that responds to unique needs, behavior, and rhythm.
Scalable quality: Whether you have 10 or 100 team members, each gets the same quality of expert guidance. No compromises on quality due to budget constraints.
Measurable expertise impact: You can see which expert knowledge has the most impact on your team. Which specialists are consulted most? Which advice is best followed?

Benefits for your team members

Trusted expertise: Every piece of advice comes from proven experts with years of experience. No doubt about the quality of guidance they receive.
Personal relevance: Expert knowledge is translated to their specific situation. No generic advice, but concrete help that fits their life and work.
Flexible timing: When they need expert advice, it's there. No waiting lists, no appointment scheduling, no timing stress.

Practical examples of AI specialist guidance

Snoozzz for better sleep: Linda from accounting has trouble sleeping due to work stress. Snoozzz analyzes her sleep patterns, understands her work pressure, and gives personalized tips based on sleep specialist expertise.
Bite Buddy for healthy nutrition: Marcus from sales often eats on the go and struggles with healthy choices. Bite Buddy understands his lifestyle and gives practical nutrition advice that fits his busy schedule.
Mind Master for mental health: Sarah from administration feels overwhelmed by her workload. Mind Master helps her with stress management techniques, based on proven methodologies from mental health experts.

Implementation in your SME

The start is simple: your team members get acquainted with the different AI specialists and choose who can support them. No obligations, only invitations. This keeps the threshold low, and every step feels natural.

The AI specialists then gradually become part of the daily routine. A quick check-in with Snoozzz for sleep tips, a question to Bite Buddy about lunch choices, or asking Mind Master for advice during stressful moments – it happens spontaneously, at your employees' rhythm.

Meanwhile, the AI specialists learn more and more about each user. As that knowledge grows, their guidance becomes even more personal, targeted, and valuable. This way, the wellbeing offering grows with your people, without extra pressure on your organization.

Why this works for SMEs

Affordable top expertise: For a fraction of the cost of individual expert sessions, each team member gets access to the same quality of guidance.
No organizational overhead: You don't need to organize expert sessions, coordinate schedules, or arrange locations. The AI specialists work autonomously.
Flexible implementation: Each team member uses the AI specialists in their own way, according to their own needs and at their own pace.

The future of personalized expertise

Evolutionary AI specialists: As your SME grows, the AI specialists evolve along. New team members immediately get access to personalized expertise, existing specialists keep getting better.
Preventive expert care: Instead of reacting to problems, AI specialists offer proactive guidance. Sleep problems are prevented, stress is managed before it escalates.
Competitive advantage: SMEs that provide access to personalized expertise attract and retain talent better. It shows you invest in your people's growth.

Curious about what this could mean for your SME? Book a no-obligation introduction meeting.

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