Template campaigns: from scattered initiatives to strategic wellbeing impact

3 min read

Jul 28, 2025 10:27:07 AM

A mindfulness workshop here, a step challenge there, maybe a lunch & learn about healthy eating. Sound familiar? Many companies today already have wellbeing initiatives, but they often feel like loose puzzle pieces. The bigger picture is missing. And while your HR budget and time are limited, the question remains: how do you create impact that's actually measurable?

The solution isn't more initiatives, but smarter bundling.

Move To Happiness template campaigns transform scattered actions into strategic wellbeing programs that make a real difference – for employees and for the business.

From 30+ content programs to strategic campaigns

Move To Happiness offers more than 30 programs, but makes the difference by smartly bundling them into themed campaigns. Each campaign combines relevant expert programs around one clear objective, supported by measurement, gamification, and communication.

Example: Start To Run

Working together toward a sporting goal, with a running event as the cherry on top. During this campaign, employees are guided step by step toward a running race, like a 10K. The journey is achievable for every level thanks to online coaching and smart tracking.

Expert content: Running programs for different levels, supplemented with nutrition tips for athletes
Measurements: Wearable tracking
Gamification: Team leaderboards and progress tracking
Event: Joint participation in a running event

Example: Resolutions

In January, employees choose their own wellbeing goal: move more, eat healthier, or finally work on better sleep. No strict rules, just personal motivation and accessible guidance. This way we help turn good intentions into sustainable habits.

Expert content: Movement programs with Jenny van den Brandt, sleep programs from Dr. Inge Declercq, nutrition programs from Michaël Sels
Measurements: Wearables and self-assessments
Gamification: 21-day challenge with daily new triggers, like a short workout, a nutrition hack, or a sleep tip

Themes on the Move To Happiness platform:

Product - personal - features - content-1

Physical health: Short on time for exercise? Or does endless worrying keep you awake? Discover 100+ home workouts for every level and naturally boost your sleep patterns.
Mental awareness: Struggling to find your off-switch? Running on autopilot while stress takes over? Learn how to disconnect and find mental peace. Discover various tools to help you better manage stress.
Personal growth: Stepping out of your comfort zone... is that really where 'the magic happens'? What energizes you and what drains you? Discover practical tools and insights that help you stand stronger, more resilient, and more confident in life!
Food: Developing healthy eating habits without giving up your guilty pleasures? Need inspiration? Discover plenty of tips, including delicious recipes.
Family: Less energy and focus due to broken nights? Or do tantrums affect your mood? Discover practical parenting tips: from healthy sleep and eating patterns for your child to managing emotions and more.

Move To Happiness experts

Dr. Inge Declercq, Michaël Sels, Ellen Schouppe, Nathalie Schittekatte, Ann De Bisschop, Jenny van den Brandt, Lore Ceulemans, Anky De Frangh, Charlotte Fornoville

The Move To Happiness experts

🍎 Michaël Sels: Dietitian, Innovation Manager Clinical Nutrition UZA, TV chef Author of 'Prikkelbare darm', 'Plan 500 grams', 'Lekker lang leven 1 & 2' Expertise: Clinical nutrition, intuitive eating, sustainable food habits

😴 Dr. Inge Declercq: Neurologist, certified sleep expert Author of 'Brain Rest', 'Sleep Wiser' & 'The Power of Sleep'
Expertise: Sleep optimization, neurological wellness, brain health

🏃‍♀️ Ellen Schouppe: Elite sports psychologist, former mental coach Belgian Cats & Cheetahs Co-author of 'The Ultimate Victory'
Expertise: Mental strength, performance psychology, goal achievement

👶 Nathalie Schittekatte: Child sleep coach, potty training specialist Author of 'Sleep, Baby, Sleep' & 'My Big Milestones Book'
Expertise: Child sleep, family dynamics, parenting

💼 Ann De Bisschop: Wellbeing expert, keynote speaker Author of 'Team AI', 'Wellbeing = Profit', 'Your Work or Your Life?!' & 'Counting Down to Monday' Expertise: Workplace wellbeing, burnout prevention, work-life balance

💪 Jenny van den Brandt: Sports coach & Head of Group classes at Jims Expertise: Functional fitness, group training, movement motivation

🍽️ Lore Ceulemans Dietitian and emotional eating specialist
Expertise: Emotional eating, nutrition psychology, healthy relationship with food

🧠 Anky De Frangh: Clinical psychologist, behavioral therapist Author of 'Why Are You Acting Like This?!', 'Parents Come from Mars' & 'Feelings Diary' Expertise: Behavioral therapy, emotional intelligence, family psychology

👨‍👩‍👧‍👦 Charlotte Fornoville: Clinical psychologist
Expertise: Child psychology

Ready-to-use communication templates

Each campaign comes with a package of communication materials that you as an HR or wellbeing manager can use immediately: intranet posts, newsletters, communication journeys for participants, visuals for internal screens.

Want to really amplify the impact? Add your own company content.

VGD does this excellently – they combine Move To Happiness campaigns with internal actions and ambassadors. More about this in the podcast at the bottom of this blog. (Dutch)