Template campaigns: from scattered initiatives to strategic wellbeing impact

More than content: the 4 pillars of effective campaigns

Template campaigns are far more than a series of random videos or one-off initiatives. They combine four powerful pillars that together drive lasting behavior change:

• Data-driven surveys: Pre- and post-measurements (validated) provide self-insight into stress levels, energy balance and behavioral change. These insights guide employees toward the most relevant content.
• Expert-led content: Scientifically grounded programs developed by leading experts such as Dr. Inge Declercq (sleep), Michaël Sels (nutrition) and Ann De Bisschop (mental wellbeing). Content is delivered in short, accessible videos of 5–10 minutes.
• Gamification and challenges: Employees stay engaged through internal leaderboards, team competitions and personal milestones that encourage consistent participation.
• Physical events: Kick-offs, lunch & learns and closing team activities bring colleagues together offline and reinforce engagement around the campaign theme.

From 30+ content programs to strategic campaigns

Move To Happiness offers more than 30 wellbeing programs, but the real value lies in how they are intelligently combined into themed campaigns. Each campaign brings together relevant expert content around one clear objective, supported by measurement, gamification and communication.

Example: Start To Run

Working together toward a shared sporting goal, with a running event as the highlight. During this campaign, employees are guided step by step toward a race such as a 10K. The journey is accessible for every level thanks to online coaching and smart tracking.

• Expert content: Running programs for different levels, supplemented with nutrition advice for athletes
• Measurements: Wearable tracking
• Gamification: Team leaderboards and progress tracking
• Event: Joint participation in a running event

Example: Resolutions

In January, employees choose their own wellbeing goal: move more, eat healthier or finally improve their sleep. No strict rules, just personal motivation and accessible guidance. This approach helps transform good intentions into sustainable habits.

• Expert content: Movement programs with Jenny van den Brandt, sleep programs with Dr. Inge Declercq, nutrition programs with Michaël Sels
• Measurements: Wearables and self-assessments
• Gamification: A 21-day challenge with daily triggers 

  such as short workouts, nutrition tips or sleep insights

Themes on the Move To Happiness platform:

• Physical health: Short on time for exercise? Or does endless worrying keep you awake? Discover 100+ home workouts for every level and naturally boost your sleep patterns.
• Mental awareness: Struggling to find your off-switch? Running on autopilot while stress takes over? Learn how to disconnect and find mental peace. Discover various tools to help you better manage stress.
• Personal growth: Stepping out of your comfort zone... is that really where 'the magic happens'? What energizes you and what drains you? Discover practical tools and insights that help you stand stronger, more resilient, and more confident in life!
• Food:  Developing healthy eating habits without giving up your guilty pleasures? Need inspiration? Discover plenty of tips, including delicious recipes.
• Family: Less energy and focus due to broken nights? Or do tantrums affect your mood? Discover practical parenting tips: from healthy sleep and eating patterns for your child to managing emotions and more.
  
  

Move To Happiness experts

Dr. Inge Declercq, Michaël Sels, Ellen Schouppe, Nathalie Schittekatte, Ann De Bisschop, Jenny van den Brandt, Lore Ceulemans, Anky De Frangh, Charlotte Fornoville

The Move To Happiness experts

🍎 Michaël Sels: Dietitian, Innovation Manager Clinical Nutrition UZA, TV chef Author of 'Prikkelbare darm', 'Plan 500 grams', 'Lekker lang leven 1 & 2' Expertise: Clinical nutrition, intuitive eating, sustainable food habits 

😴 Dr. Inge Declercq: Neurologist, certified sleep expert Author of 'Brain Rest', 'Sleep Wiser' & 'The Power of Sleep'
Expertise: Sleep optimization, neurological wellness, brain health

🏃‍♀️ Ellen Schouppe: Elite sports psychologist, former mental coach Belgian Cats & Cheetahs Co-author of 'The Ultimate Victory'
Expertise: Mental strength, performance psychology, goal achievement

👶 Nathalie Schittekatte: Child sleep coach, potty training specialist Author of 'Sleep, Baby, Sleep' & 'My Big Milestones Book'
Expertise: Child sleep, family dynamics, parenting

💼 Ann De Bisschop: Wellbeing expert, keynote speaker Author of 'Team AI', 'Wellbeing = Profit', 'Your Work or Your Life?!' & 'Counting Down to Monday' Expertise: Workplace wellbeing, burnout prevention, work-life balance

💪 Jenny van den Brandt: Sports coach & Head of Group classes at Jims Expertise: Functional fitness, group training, movement motivation

🍽️ Lore Ceulemans Dietitian and emotional eating specialist
Expertise: Emotional eating, nutrition psychology, healthy relationship with food

🧠 Anky De Frangh: Clinical psychologist, behavioral therapist Author of 'Why Are You Acting Like This?!', 'Parents Come from Mars' & 'Feelings Diary' Expertise: Behavioral therapy, emotional intelligence, family psychology

👨‍👩‍👧‍👦 Charlotte Fornoville: Clinical psychologist
Expertise: Child psychology

Ready-to-use communication templates